A Landing page is the first web page a visitor reaches when he clicks a link. It is this page that receives a customer to your site and creates a first impression in his/ her mind. It is a page where the customer looks for information about your company and with a goal of purchasing your product or enrolling to your service. Thus, the aim of a landing page is not only your branding but directing a client to take action. A small difference in conversion rates can make a huge difference in the profits. But enhancing or improving conversion rates is with good web design more of an art than a science. There are certain tactics that can help but are not guaranteed. All these tactics may focus on improving and optimizing the design and content of landing pages.
This article proposes ways to improve conversion rates with good web design:
You must design very well web page because it is necessary to higher conversion rates on the web. How the real numbers of actions can one know? For example it is a little difficult if the website offers offline replies like phone calls, or people visiting the actual store and for example if it via the website you need to know how the client this site where they heard about the product. No the web pages you can know about the analytics package of tracking users behavior and the conversion rate can be easily determined, there are web pages, where the action occurs on the site.
Most of the online marketers are good at driving the website traffic. These marketers can design excellent PPC Ad copy. The landing pages on the other side of the link should deliver what the Ad assures and according to the expectations of the customer.
A lack of continuity may slow down the conversion rates. So the merchant needs to consider testing the options for both the Ad and landing page messaging.
2. Clear indicators on the web site
You can improve the conversion rate by making clear indicators on the web site for a certain purpose like signing in for newsletters, or request additional information. Testing different web designs is a good idea when it comes to improving the conversion rates because the primary chosen design might not be the most effective one. For further development of the website that is better to know about the behavior of the users by trying various designs which provide the optimum result.
3.Web browsing is also very important
You can show different styles of how quickly the person reading the site reaches the point of action. Different design styles can be tried to determine which of them increases the activity of people. Trying several different designs can increase the usability of the site, as it will be easy to determine if the site is well designed for control of the bounce rate statistics.
4. Content Editing
A merchant can experiment with adding and editing the content on landing pages. Some reports have found that adding videos can significantly enhance the conversions. Well written descriptions regarding the products and offerings, page layouts and color selection can all contribute to good conversion rates.
It is a wonderful way to Trying different web designs to improve conversion rates and be successful in marketing their products